"Sono i classici, bellezza, e tu non puoi farci niente". La fortuna dei miti a mezzo stampa, da Aristofane a Humphrey Bogart

Nicoletta Polla-Mattiot


Most of the techniques of the ancient ars oratoria have become part of journalistic language, with its persuasive capacity and realism. A journalistic account, which unavoidably represents a single person’s point of view, a single person’s way of looking at the world, also is, to a large extent, a discourse and therefore a rhetorical argumentation. Moreover, newspapers and magazines make great use of rhetorical practises, beginning from the range of the topics they chose, which convey, quite literally, the topica.
The classics, and ancient and mythological characters, are an endless repertoire which anybody can draw on. Turned into idiomatic expressions, icons, stylistics parameters or clichés, they make good headlines. Just reading a few articles makes it easy to understand how they abound in everyday language and in the collective unconscious.
Hollywood and TV love the classics. They inspire fashion, novels, fantasy literature and music, where they are renewed, transformed and deformed, copied and revolutionized, completely betrayed, but nevertheless immortal like greek Gods.
Somehow myth's universal strength resists all manipulation, even less orthodox manipulation. But the pleasure that comes from the original should also be protected and restored.

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